Senior Manager, Digital Acquisition and Growth, Insurance

Morgan McKinley Hong Kong

Posted 1 month ago Permanent Competitive

Key Focus Areas

Data-Driven Segmentation: Leveraging big data and behavioral analytics to trigger hyper-personalized marketing and event-based communications.
Sales Recapture & Cross-Sell: Designing targeted campaigns aimed at identifying insurance gaps in existing portfolios to encourage additional policy uptake.
Customer Experience & Engagement: Integrating digital ecosystems-such as mobile platforms and loyalty rewards-to nurture long-term brand advocacy.
Strategy and Campaign Management: Define comprehensive, full-funnel digital acquisition strategies to scale policy sales and lead generation.
Budget and Performance Optimization: Own and forecast large digital media budgets while driving a positive return on investment (ROI) and target cost-per-acquisition (CPA).

Requirements

Bachelor's degree holder
10-15 years of relevant experience in business development, digital acquisition or database marketing
Fluent Cantonese, English and Mandarin
Candidates with less experience may be considered as Manager

Job ID JN -012025-1975304

ABOUT COMPANY

Morgan McKinley - Hong Kong

Hong Kong

48 Employees HR & Recruitment

Morgan McKinley has been successfully connecting talented candidates with career opportunities for over 30 years. It’s in our DNA to Go Beyond – above...

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