This is a strategic yet hands-on leadership opportunity to build and scale the marketing function, strengthen market positioning, and drive measurable commercial outcomes across international markets.
Key Responsibilities
- Partner closely with leadership, commercial and product teams to translate business priorities into scalable marketing programmes.
- Develop and execute the global marketing strategy, aligning initiatives with business growth, commercial priorities and market expansion.
- Own demand generation and pipeline growth across digital marketing, paid media, content, events, partnerships and account-based marketing.
- Lead product marketing and go-to-market initiatives, including product positioning, messaging, launches and sales enablement.
- Build, mentor and develop a high-performing marketing team and establish marketing KPIs, attribution frameworks and performance reporting.
Key Requirements
- At least 8 years of B2B marketing experience in payments, treasury solutions or enterprise financial technology.
- Expertise in demand generation, with the ability to build a qualified sales pipeline and link marketing initiatives to measurable revenue outcomes.
- Experience supporting global or regional go-to-market strategies and international expansion.
- Built and managed marketing teams or functions.
- Commercially minded, data-driven and comfortable balancing strategic leadership with hands-on execution in a high-growth environment.
SA
Reg No. R23114042
BeathChapman Pte Ltd
Licence no. 16S8112
Ethos BeathChapman (EBC) is a global, award-winning executive search firm connecting exceptional talent with leading companies. We deliver future-ready solutions through executive search, interim contracting, talent mapping, and market intelligence.
Our expertise spans Technology, Financial Services, Fintech, Legal, Risk, Compliance, Industrial, and Consumer sectors. EBC is part of Will Group, a Tokyo-listed global HR solutions company, with offices in Singapore, Hong Kong, Australia, and the UK.
As part of Will Group Asia Pacific, we are connected to a collective of 10 HR brands operating in over 25 countries. This alliance gives us access to 9,300+ contractors, 540+ employees, and 6,000+ supported clients across 55+ industries. By leveraging Will’s extensive portfolio, innovative HR technology, and data-driven insights, we deliver agile, scalable, and impactful talent solutions. With deep market knowledge and a personalised approach, we help organisations build high-performing teams and individuals grow meaningful careers.
Let’s make exceptional happen, connect with us today.
MOM licence no. 16S8112 | Reg No. R1220502
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